Why You Need to Incorporate Social Monitoring into your Marketing Strategies (Real-life Examples)
Efficiency tools are tricky. You know they won’t magically boost your sales or make your marketing content out of this world, but they can make specific tasks quick and smart, creating the pathway for better-performing creative strategies in all domains. Here we talk about Social Monitoring tools — these are remarkable efficiency and analysis tools that find, listen and monitor your keywords; minimizing manual research, monitoring, and making analysis much less challenging. Many successful businesses have equipped these tools, making many tasks successful by incorporating social monitoring into their marketing strategy. We will go over a few of these examples.
Taco Bell: International Launches
They make sure their launch events cater to their regional audience — building anticipation and creating a buzz online with the help of social listening is key to having a successful launch. Quality research, analyzing how a regional audience behaves and then using all tools at your disposal to make sure that the launch event caters to the local demographic, sums up their launch events. The New Delhi launch event was held at Ambience Mall and featured Electronic Dance Music, photo booths, and other fun activities. The event themes differ according to the region. For example, we’ve seen Underground Hip Hop in Tokyo, Punk Rock in the United Kingdom and so on.
Visa: Audience Segment Database
A small segment of Visa’s audience consists of small-medium-sized business owners — and what’s interesting to note is how Visa creates a database of these owners that would be fundamental to their marketing efforts aimed at this particular segment. They would look for Twitter accounts that have bios consisting of phrases like “I own”, “I manage”, “I run”, and so on — and boom! You have a customizable audience segment database.
Netflix Socks
In quite a funny and creative way (in other words, like most of their campaigns), Netflix made socks for all the people falling asleep while watching content. There’s not much to say here, other than the fact that Netflix really listens and applies all of its creative forces to making something as vague as users sleeping while using their platform into an opportunity to connect their audience.
GoDaddy: “War Room”
To make the most of spokesperson Danica Patrick’s hosting on the ESPYs — GoDaddy set up a real-time “war room” to track the event and its impact on the audience while it happened. Danika’s “I, Tonya” spoof ended up providing GoDaddy with a spike in opportunity for online engagement — which got instantly exploited by their war room. They made the most out of the event by listening to real-time conversations and being prepared for opportunities.
Keeping track of specific topics of your interest will always keep you ready for all kinds of situations where you must be quick and effective with your strategies. Using social monitoring tools like Term Monitor to enhance your marketing is essential to stay on top of your game. These tools help you gain and convert leads, increase sales, improve your product and marketing strategy with valuable feedback and give you insight into what people are saying about you and your competitors. Quite the tool, isn’t it?
